Our Team

Jason is the President, and heartbeat of Pool Craft. You’ll often find him in the office when the sun rises, he’s at his best in the morning.

Fueled by a passion for the industry (and humour), Jason’s approach to Pool Craft is putting people first, with a constant drive to improve, and grow. He leads his teams by empowering them, being available to them, and working with them to ensure each and every client has a unique, positive experience, that radiates Pool Craft quality.

In his own words:

Best part of your job: Every day is different 

Background: I grew up in pools. After completing my undergrad at Brock University, I returned to work for my dad’s pool company, managing the store. I eventually opened a satellite location where in-ground pool sales were the primary focus. In 2004, I branched out within the industry, and became the District Sales Manager for a large Canadian buying group. My focus was business development strategies, improving profits for over 70 pool businesses across Canada. This was so educational for me, seeing firsthand how these businesses ran across the country, and where there was room for improvement. in 2007 I took all this knowledge and teamed up with one of the most esteemed, methodical, and precise pool builders I knew, and together we purchased Pool Craft.

Favourite Liner Pattern: Grey Brighton 

Favourite backyard product: I love the modern clean look – can’t go wrong with a rectangle pool / large seating area / outdoor cabana with heat source so you can enjoy during all 4 seasons.  

Where you’ll find me when I’m not working: My family is my foundation. You’ll find me with my wife Andrea, our son Ethan, and our Golden Retrievers (who also works in the office on Tuesdays and Thursdays during the winter… and by work, I mean hitting everyone up for belly rubs.)

Favourite saying: If you’re not first, you’re last – Ricky Bobby

Favourite movies: Goodfellas, Old School, Young Guns… I like movies with great lines I can quote and requote… and nickname people after, hahaha.

Favourite band: It’s got to be The Tragically Hip. Great Canadian band that can be listened to in any environment, or mood.

Hobbies include: Hockey, Golf, Fitness, Reading

Jim is the Vice President and co-owner of Pool Craft. He is a “boots on the ground” kind of owner, with a meticulous eye that has made quality synonymous with the Pool Craft brand. You will find Jim quietly running the show on site, early in the morning, late into the evening, but definitely not on the weekend…

There is no aspect of any pool build that goes under the radar, and that is because of Jim’s hands on approach to every job.

In his own words:

Best part of your job: Sleeping In. (apparently Jim is a comedian also). The best part is seeing a space transform. I’m on site in the beginning and throughout the pool build, but when landscaping and carpentry take over, I move on. So, when I head to a jobsite once it’s complete the finished product always wow’s me.

Background: I have been building pools for 30 years. I think I’ve built over 3,000 pools. Back in the day, I started out working for a local builder with a great reputation. I learned early on that I have an eye for quality and am a bit meticulous. I took what I could from that experience and eventually went out on my own. I evolved with the product and mastered my skills; I’m a bit of a perfectionist. Paperwork isn’t my thing, so when Jason and I started talking about partnering and purchasing Pool Craft it was a great opportunity for both of us to do what we loved.

Favourite Liner Pattern: Grey Brighton

Favourite backyard product: I think a Cabana makes the backyard. Some place to drink (laughing).

Where you’ll find me when I’m not working: You will definitely find me at the cottage. My wife Sandy and I entertain all weekend long. We also built a new pool last year, so when we’re not up north, we spend a lot of time in the backyard with our kids. They have kind of taken it over with their kids, which means more entertaining and family time, it’s great.

Favourite Snack: I’m a sweet and salty guy, so I’m easy to please. Grill cheese sandwiches and anything with peanut butter gets my vote!

Favourite band: I like classic rock

Hobbies include: We love to travel and scuba dive down south. When we’re up north in the winter you’ll find us out on our Ski-doos. We’re outside all year round.

Rick Johnson has been with Pool Craft since 2011. His passion has always been sales, leading to his integral role within the PC team as our Sales Manager.   His extensive industry knowledge, calm demeanor and quick laugh ensures that clients feel comfortable and confident that Pool Craft can turn their property into their dream space. Rick has been involved in over 50 award winning projects and helped bring over 1,000 backyard visions to fruition. When he’s not in sales meetings, Rick enjoys catching up with teams onsite, checking on the progress and seeing backyards transform.

In his spare time he enjoys the outdoors boating and fishing, and going to arenas to watch his son Adam play hockey. His golf shirts aren’t just for show either – it’s not uncommon to find him on the greens when he has the time. Rick believes that family time is irreplaceable, making him the perfect ambassador for a company that brings people together.

In his own words: 

Favourite backyard product: The look of natural stone in any backyard application, and Cabanas

Favourite Liner Pattern: Charcoal Mosaic

Best part of your job: Working with people. Co-workers and clients

Favourite bands: Tragically Hip, Pearl Jam,  Under My Hat (Country)

Favourite Chocolate bar: Mars

Reach out to Rick at: rick@poolcraft.ca

Chris is the Construction Manager for all new pool sales.  He is involved as soon as the project is sold, scouting out the sites, working with the designers, the sales team, and the homeowner.

Chris joined Pool Craft in 2015 and has been in the industry for over 25 years. He is CPO (Certified Pool Operator) certified and his extensive pool construction, hydraulic and pool equipment knowledge. He co-ordinates all the construction materials needed and does all the quoting for gas and electrical. Together with Jessica, the landscape manager, they are spotted on every jobsite.

Chris is an A type personality, a gold if you’re into personality profiling. He makes lists, checks them twice, and then emails everyone, said list. He crosses every T and makes sure that the line of communication is open and clear. You will always know what was performed on your site, what’s expected next, and anything else you need to know, because Chris will make sure every question is answered.

In his own words:

Best part of your job: Handing over the finished product to the homeowner. Their excitement, the pride, the feeling that their lives are going to be more enjoyable from that moment on… it’s a great feeling.

Favourite Liner Pattern: Greystone 

Favourite backyard product: I think a Cabana makes the backyard.

Where you’ll find me when I’m not working: In the backyard enjoying my own pool with my family. My wife (high school sweethearts) and son love being poolside with our very large… very large… families (laughing).

Favourite Chocolate Bar: Kit Kat

Favourite band: Metallica

Hobbies include: In the winter you’ll find us in Collingwood enjoying the slopes. I don’t have time for summer hobbies (laughing… but it’s for real).

Bobby has been in the pool industry over 20 years, and with Pool Craft specifically, since 2011. Working in service for a number of years, Bobby’s dedication is apparent, and his knowledge unparalleled. He provides insight to those around him, making him an integral member of our team.

After participating in our business coaching program, Bobby assumed his current role in New Pool Construction. He has a proactive nature, and the ability to see big picture.

Today you’ll find Bobby coordinating the equipment required for every new pool build, and working with the tech’s to ensure a seamless installation. His extensive knowledge of hydraulics and equipment makes this role a perfect fit for his skill set. . With options like water features, two bodies of water, and swim jets to name a few, you want to make sure someone like Bobby is sizing you’re equipment, guaranteeing it will do the job.

Bobby is team player, and we’re very happy to have him!

In his own words:

Best part of my job: The industry is always evolving

Favourite backyard product: Coloured lights in a pool

Favourite pool liner: Butterfly Effect

Favourite saying: Buy the dip

Hobbies & Interests: Poker, and the stock market (hence the favourite saying)

Where you’ll find me when I’m not at work: Spending weekends up north with my family,  enjoying the outdoors and gathering by the camp fire at night. I’m is a huge sports fan, I love playing chess and going for runs.

Jon Steele has worked in the landscape space for over 15 years. He joined Pool Crafts landscape division, Stone Craft, back in 2019 and has since continued to hone his craft as a Landscape Coordinator.

His eye for detail and exceptional problem solving skills makes him an invaluable asset on job sites. Our recent True Colours personality workshop revealed that Jonny is a “Green” personality type. Green’s are known to be perfectionistic, analytical, conceptual, cool, calm, inventive and logical. This describes Jonny to a T. His composed demeanor is consistently admired, and his thoughtful, tranquil nature brings a breath of fresh air to the team and projects.

On a day-to-day basis you’ll find Jonny working closely with clients assisting with product selection, managing various aspects of softscaping, hardscaping and lighting, and coordinating with our family of contractors.

In his own words:

Favourite backyard product:  Landscaping lighting

Favourite liner pattern: Mosaic pool pattern (Pueblo or Charcoal Mosaic)

Best part of your job: Working outside and learning new skills

Hobbies & Interests: Playing golf

When I’m not working you’ll find me: In the back yard with my two kids, or enjoying my wife’s creative baking

Chris’s bio is coming soon!

Mavericks bio is coming soon!

Bio  coming soon!

Bio  coming soon!

Bio  coming soon!

Colin has grown up in the Pool Craft family. Mentored by his father, Colin worked on the pool construction side throughout his high school and post-secondary education.

Colin has a degree in paramedicine and the corresponding AEMCA. He’s a good man to have around at all times!

Now a full-time pool builder, Colin executes a variety of steps in the pool construction process. His extensive history with pool building means he’s been exposed to so much over the years and this experience makes him an asset on every site. He’s a true team player, happy to share and collaborate.

His chatty good nature and quick laugh makes his a joy to have around.

In his own words:

Favourite backyard product or feature: Anything with fire. And backyard pizza ovens.  (Colin is a total foodie)

Favourite Liner Pattern: Charcoal Mosaic

Favourite Snack: Chocolate Chip Cookie are my weakness

Favourite Band: Mumford & Sons

Where will find Colin when he’s not working: With his wife and brand new baby girl at home, or at the family cottage when then can make it happen

If you have built a Pool Craft pool in the last 3 years you’ve likely met Jeremy. He has a peaceful presence, a deep laugh, and an eye for detail. His joy is helping others, making him an asset as a construction team lead. If he knows how to do something he’s more than happy to show you how to do it also.

Jeremy has been working in the industry for over 30 years. He stared doing weekly service, but had an appetite for mechanics and quickly transitioned into a technician. His knowledge of hydraulics, mechanics, and construction is deeply rooted in the industry. All of this combined with his ability to pivot and creatively problem solve makes Jeremy a huge asset to our team.

A true outdoors enthusiast who likes to stay busy, you’ll find Jeremy working in his backyard when he’s not working in yours!

In his own words:

Favourite backyard product: Water features. Moving water is visually captivating

Best Part of your job: Making peoples dreams come true is very rewarding

Favourite Liner: Charcoal Mosaic

Favourite Chocolate Bar: Coffee Crisp

Favourite Band: AC/DC

Geoff Doherty has been in the Pool Industry for over 25 years. He is a key figure in the Pool Craft Experience, running the Service and Retail Department. If you have ever called the store, scheduled a service call, or had an issue with water chemistry, chances are you’ve talked to Geoff at some point.

Geoff started seasonally in the industry when he was in high school. This transferred into a great summer job while attending York University, where he played Varsity Hockey. Geoff is definitely a people person and quite the salesmen. His desire to help and provide people with answers turned him into quite the service tech, and quite the chemical expert too!

If you’re familiar with Geoff and call the office, he’ll likely be able to rhyme off your pool equipment, describe how it’s setup on your pool, and likely recall how long Pool Craft has been looking after your pool… all from memory.  He has an honest approach to everything he does, and his forte is the customer experience.

Geoff forged strong relationships that run deep in the pool industry, and fed his desire to stay, and grow within in. He is a big piece of the Pool Craft Brand, giving his heart and sole to the company he’s been a part of for over 14 years.

In his own words:

Best part of your job: People I work with and the relationships I have developed over the years. I have been dealing with some of the same clients since I started.

Favourite backyard product: Cabanas

Favourite liner pattern: Butterfly Effect

Favourite saying: “If you don’t like something, change it. If you can’t change it, change the way you think about it.”

Favourite Chocolate bar: Reese’s peanut butter cups

Hobbies: Spending time with friends and family, sports and fitness

On my days off you’ll find me: At the gym, or playing hockey, it’s been a big part of my life since I was a kid. My weekends are filled spending my time with family, they are my everything. We’re often running around for the kids sports, or hitting the dog park with Charlie.

Meagan started as a summer student at Pool Craft back in 2012. Little did she know, she would develop a love for the industry, and grow and thrive within it. She has been with Pool Craft for 10 years.

Today, you will find Meagan hustling on the service side. She is responsible for scheduling the crews, checking that they are doting their i’s and crossing their t’s, and ensuring the customer has an amazing Pool Craft experience.

Always ready with a smile, her easy going nature makes her a dream to be around. She will tackle whatever you give her, and she’ll do it with a great attitude.

Meagan enjoys the outdoors, playing hockey, vacationing & most importantly, spending time with her family.

In her own words:

Best part of your job: the people I work with and our great customers I have gotten to know over the years

Favourite backyard project: Sandy Ridge

Favourite backyard product: My new hot tub!

Favourite liner pattern: Ocean midnight

Hobbies & interests: Playing sports, working out and being active.

On my days off you’ll find me: Hanging out with my boyfriend Mitch and enjoying time at our new house

Mike got an early start in the pool industry at 16 years old while still attending high school. He fell in love with the hard work and camaraderie. He has since garnered 22 years of experience in everything to do with concrete and vinyl pools. His expertise lies in leak detection and repair, equipment diagnostics, plumbing, openings, closings, and customer relations.

You’ll often find Mike onsite, troubleshooting equipment, expertly installing safety covers, or finding leaks. He’s a great guy to know if you own a pool, and a great member of our team!

In his own words:

Favourite part of his job: The staff that I work with at Poolcraft, working outside, and ensuring people get the most out of their backyard experience

Favourite music:  I’m a country boy at heart. Alan Jackson, Garth Brooks, Eagles, CCR, Brooks and Dunn

Favourite tv shows: Yellowstone, Sopranos, GOT, Narcos, MMA

Nickname: Binski

Hobbies & interests: Scuba diving, snowmobiling, camping, fishing, stand up comedy

Where you’ll find me when I’m not at work: Spending time with my three amazing kids, outdoors with the dog, BBQ’ing, camping… just being outside with my family.

Bio Coming soon!

Brey’s bio coming soon!

Mark Robbins is a service technician with 8 years working in the pool industry. Prior to working for Pool Craft Mark lived in Vancouver for 3 years. He is passionate about the outdoors and enjoys camping, bike riding, hiking in the forest and snowboarding in the winter. He also loves woodworking in his shop. He has been with Pool Craft since 2013 and is an expert at problem solving and troubleshooting green pools. Currently, Mark’s primary role at Pool Craft is working in the New Pool Construction division where he is involved in new pool equipment installation.

Olusola Egunjobi joined Pool Craft in 2021 as our Project Coordinator. Olu has been in the industry for 2 years after completing his Master’s Degree in Civil Engineering at Concordia.

On top of handling all the construction quotes, “O”, handles permits and minor variances, working with municipalities to ensure compliance, as well as structural integrity. His extensive knowledge of Municipal Engineering and Construction Bylaws has proven to be an asset time and time again.

He is a true left side of the brain thinker, with a knack for math, logic and analysis.

In his own words:

Favourite snack: I have an unhealthy addiction to cake pops… and sugar in general (okay, we added that part)

Favourite backyard product: My ideal backyard would include a freeform pool surrounded by softscape and trees… oh, and  a putting green mini-obstacle course. No hardscape for this cat, green all the way.

Where you’ll find me when I’m not working: You will often find me up at 2am watching anime, I’m a night owl.

Amber’s bio coming soon!

Bio coming soon!

Aura started working in the pool industry as part of a weekly service crew “back in the day”, she likes to say. Fast forward 18 years and she is managing 5 teams of employees now doing that same job.

With a passion for problem solving and teaching, Aura inspires new crews and seasoned pro’s, passing on the tricks of the trade she has honed over her years in the industry. She has built up relationships with clients, and suppliers, and has extensive knowledge in water chemistry. Managing the schedule for 5 crews tackling logistics, weather and general curve balls all day long is not for the faint of heart.  On any given day you’ll find Aura in the office before 7am ensure teams are equipped for their day. After that is anyone’s guess, there truly is no typical day in a seasonal business like ours. Aura can often be found on site ensuring the teams are confident and efficient, fielding calls from pool owners, or trying to solve a water chemistry problem with techs in the field.

Aura has been with Pool Craft since 2022 and we’re so happy she found a work home here. True gems like her are rare!

In her own words:

Best part of your job: I love problem solving and dealing with clients. You build such strong relationships over the years. I also love working with the service teams, showing them how to make the most of their time in the backyard.

Favourite backyard product: Ohhhh, fire pits and Ledge Loungers!

Favourite liner pattern: Beachglass

Favourite Chocolate Bar: Aero

Where you’ll find me when I’m not at work: When she’s not at PC you’ll find Aura spending time with her son, her bf, and her fur babies, lounging poolside or camping.

Bio coming soon!

With a passion for pools, Chris has accumulated over 20 years experience in various facets of the industry. in 2021 Pool Craft’s reputation and culture drew her in, as well as her love for the people who make this company thrive.

Her industry knowledge coupled with her experience in sales and marketing makes her a valuable asset to the Pool Craft team. Chris has a BA in Communications a post-grad in Public Relations, and a strong background in business.

Chris was brought onboard to ensure Pool Craft stays on the forefront of the industry. Her humour fuels her, she is often laughing (not quietly) while working, and elicits a sense of family in the workplace.

In her own words:

Best part of your job: I enjoy variety, great colleagues, and the overall fun-loving vibe of the industry. Pool Craft has all of this in spades. Owner operated business are the heartbeat of any industry, and I’m thrilled to have landed in one that welcomed me with open arms

Favourite backyard product: In-pool loungers and fire tables… and Cabanas! Oh, and bubblers… Love bubblers

Favourite liner pattern: Seaglass Sand

Hobbies & interests: Renovating, decorating, cooking (although you’d never know by tasting my food), and just being outdoors doing anything and everything

Where you’ll find me when I’m not at work: With my family, probably cottage hunting (it’s been going on for an embarrassingly long time)

Bio coming soon!