Jason is the President, and heartbeat of Pool Craft. You’ll often find him in the office when the sun rises, he’s at his best in the morning.
Fueled by a passion for the industry (and humour), Jason’s approach to Pool Craft is putting people first, with a constant drive to improve, and grow. He leads his teams by empowering them, being available to them, and working with them to ensure each and every client has a unique, positive experience, that radiates Pool Craft quality.
In his own words:
Best part of your job: Every day is different
Background: I grew up in pools. After completing my undergrad at Brock University, I returned to work for my dad’s pool company, managing the store. I eventually opened a satellite location where in-ground pool sales were the primary focus. In 2004, I branched out within the industry, and became the District Sales Manager for a large Canadian buying group. My focus was business development strategies, improving profits for over 70 pool businesses across Canada. This was so educational for me, seeing firsthand how these businesses ran across the country, and where there was room for improvement. in 2007 I took all this knowledge and teamed up with one of the most esteemed, methodical, and precise pool builders I knew, and together we purchased Pool Craft.
Favourite Liner Pattern: Grey Brighton
Favourite backyard product: I love the modern clean look – can’t go wrong with a rectangle pool / large seating area / outdoor cabana with heat source so you can enjoy during all 4 seasons.
Where you’ll find me when I’m not working: My family is my foundation. You’ll find me with my wife Andrea, our son Ethan, and our Golden Retrievers (who also works in the office on Tuesdays and Thursdays during the winter… and by work, I mean hitting everyone up for belly rubs.)
Favourite saying: If you’re not first, you’re last – Ricky Bobby
Favourite movies: Goodfellas, Old School, Young Guns… I like movies with great lines I can quote and requote… and nickname people after, hahaha.
Favourite band: It’s got to be The Tragically Hip. Great Canadian band that can be listened to in any environment, or mood.
Hobbies include: Hockey, Golf, Fitness, Reading